Haas Center

Survey Research

The Haas Center is very experienced at conducting primary data collection for its clients.  The 10-seat call center located at the Haas Center’s downtown Pensacola office has been an invaluable resource to the community since 2013. The facility is staffed by interviewers who have been trained according to the Protecting Human Research Participants program offered by the National Institution of Health’s Office of Extramural Research. The program follows the Best Practices outlined by the American Association for Public Opinion Research.

The Haas Center’s computer-assisted telephone interviews (CATI) are conducted using the Voxco Software.  Unless provided by our clients, our samples are frequently obtained from Survey Sampling International and ASDE Survey Sampler-firms that specialize in providing scientific random samples for human research projects. We utilize a combination of screened and unscreened, and landline and cell phone lists, in order to reach the largest sample of respondents. These call lists can be targeted by geography and demographics.

We also offer online and intercept surveys with support from the Qualtrics survey software. Surveys can be administered via email distribution lists, social media, website links, Qualtrics panels or QR codes.

Case Study Example: The City of Pensacola Resident Satisfaction Survey was conducted for the fourth time in 2017.

“We feel very fortunate to have had the opportunity to work with UWF and others in initiating this survey [2016 Supervisor of Elections Study]. The results are encouraging, and we look forward to using the data to provide an even better voter experience for the citizens of Escambia County in the future.”

— David H. Stafford Supervisor of Elections Escambia County