Haas Center

Industry and Market Research


With over 116.5 million visitors in 2017, tourism remains one of Florida’s top industries and economic drivers. In Northwest Florida alone, the leisure and hospitality industry annually employs over 63,000 residents.The Haas Center has more than two decades of experience in conducting tourism-related research for our partners, including destination marketing organizations, chambers of commerce, local governments and cultural/art groups to provide insightful information and draw meaningful conclusions.

Our tourism experience includes survey research; focus group and in-depth interviews; visitor estimates; economic impact estimates; identification of potential markets; and return on investment. We have also completed in-depth studies on industries that contribute to tourism, like sports or film and entertainment.

Case study example: The Tourism Market Economic Impact Study was completed in 2018 after a year-long survey effort for Santa Rosa County's TDC.

Economic Impact Analysis

The Haas Center has been conducting economic impact studies regionally and statewide for private businesses, municipalities, and other government agencies, economic development agencies, chambers of commerce and more.  We offer a variety of state of the art economic impact and input-output models to conduct economic impact analyses that meet our clients’ needs.

The Haas Center and the Office of Economic Development and Engagement recently completed a full economic effects study of tobacco use analysis for Florida’s Department of Health.  The analysis included all measurable direct costs, including healthcare expenditures for conditions attributable to tobacco consumption, and indirect costs, such as lost workforce productivity due to missed work days and premature deaths. Cost calculations included tobacco production, retail sales information and tax collections data. The goal was to capture the full "tobacco economy" within the state of Florida.

Case study example: Economic Footprint of Tobacco Use in Florida

Feasibility Analysis

We can determine the market supportability and potential returns for various business or development plans. Our services include the following types of studies: market and site assessments, supply/demand studies, pro forma development, sensitivity analyses, development programming/phasing plans, and fiscal/economic impact studies. We have worked with real estate developers, hospitals, local governments, financial institutions, and nonprofits.

“This information on our visitors is very helpful to our ad agency and the Tourist Development Committee. The study gave us proof that our plan to reach emerging markets is working.”

— Julie Morgan, Santa Rosa County Tourist Development Director